Task: Create awareness of DBS & Manulife partnership in Asia.
Audience: Pre & post campaign tracking across 3 markets with an audience of 4,050.
Intelligence: In collaboration with research agency, Ipsos, we gleaned invaluable insights into the ever-changing Asian psyche when it comes to money matters using their Asia-wide research findings.
Creative: The new data sparked great debate and inspiration for our ‘Future Ready’ campaign that tested people’s financial readiness with humanity at its heart. The campaign led to an interactive website that challenged people to a quiz and allowed them to discover ‘Perception vs Reality’ gaps that could prevent them from creating the future they desire.