Task: Determine brand positioning in new global markets.
Audience: Skincare user and attitude study with 13,140 women in 4 countries.
Creative: Developed an introductory brand video to capture Dr. LeWinn’s story and its emotional essence in one easy-to-digest research stimulus in just 2 days.
Intelligence: Within 7 days our intelligence team produced a comprehensive report on the go-to-market opportunity for the brand, including the most attractive market segment, competitive landscape, brand drivers and shopping behaviours. Our client could confidently enter critical market negotiations backed by up-to-the-minute market Intelligence.