Discovering new markets for Aussie ingenuity

Discovering new markets for Aussie ingenuity

Growth opportunities in new markets

Task: Determine brand positioning in new global markets.

Audience: Skincare user and attitude study with 13,140 women in 4 countries.

Creative: Developed an introductory brand video to capture Dr. LeWinn’s story and its emotional essence in one easy-to-digest research stimulus in just 2 days.

Intelligence: Within 7 days our intelligence team produced a comprehensive report on the go-to-market opportunity for the brand, including the most attractive market segment, competitive landscape, brand drivers and shopping behaviours. Our client could confidently enter critical market negotiations backed by up-to-the-minute market Intelligence.

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