Task: Increase usage beyond sore throat relief in Asia.

Audience: Spoke to 7479 people in 3 markets (China, Korea & Thailand) over 3 days.

Intelligence: The common link between all three markets: Swiss herbal candy was like a breath of fresh air against the stressful and polluted backdrop of Asia’s daily urban grind.

Creative: Breathe in Nature – Immerse yourself in the natural herbs from the Swiss Alps, breathe deeper and feel revitalised.