At ADNA, we believe market research should be simple, fast, and useful for every business. We connect companies with their customers to uncover insights that drive real growth. Our mission is to make consumer insights easy to understand and use, deliver quick and reliable research, provide real-time data that matters, and help you better understand your customers. We're here to help you make smarter business decisions with confidence, using the latest technology and research methods.
We exist to make consumer insights accessible and impactful for businesses of all sizes. By blending technology with research excellence, ADNA Research helps brands cut through complexity, uncover what truly matters, and move forward with clarity. Our purpose is to turn research into a practical growth engine—fast, focused, and always relevant.
We identified 8 gaps in the research industry* ADNA's approach to research addresses all of them to a good extent
Real insights, in real time
If we can get creative agencies to commission research, we have taken a major leap forward
Inspire clients to make decisions based on our insights
Our team combines experienced market researchers, data scientists, and industry specialists who bring cutting-edge analytics and deep market understanding to every project. From project managers to analysts, we work together to deliver clear, actionable insights that help our clients make confident decisions.
CEO
CTO
CFO
Country Head, ADNA Malaysia
Director - AI Product Innovation & Strategy
They trust us
Global Head of Marketing, Castrol
Regional Head of Insights, Standard Chartered Bank
Head of Brand & Communications, Maybank
CEO, Ogilvy in a SEA market
Our team of experts is here to help you choose the right research solution for your business needs.
