Our mission
At ADNA, we believe market research should be simple, fast, and useful for every business. We connect companies with their customers to uncover insights that drive real growth. Our mission is to make consumer insights easy to understand and use, deliver quick and reliable research, provide real-time data that matters, and help you better understand your customers. We're here to help you make smarter business decisions with confidence, using the latest technology and research methods.
- Global Reach
- 610m+
- Countries
- 120
Our Purpose
We exist to make consumer insights accessible and impactful for businesses of all sizes. By blending technology with research excellence, ADNA Research helps brands cut through complexity, uncover what truly matters, and move forward with clarity. Our purpose is to turn research into a practical growth engine—fast, focused, and always relevant.
We identified 8 gaps in the research industry* ADNA's approach to research addresses all of them to a good extent
Real insights, in real time
If we can get creative agencies to commission research, we have taken a major leap forward
Inspire clients to make decisions based on our insights
Meet Our Expert Team
Our team combines experienced market researchers, data scientists, and industry specialists who bring cutting-edge analytics and deep market understanding to every project. From project managers to analysts, we work together to deliver clear, actionable insights that help our clients make confident decisions.
Nishant Kaushal
CEO
Henry Gomez
CTO
Mahadevan Supaya
CFO
Ron Chow
Country Head, ADNA Malaysia
User Reviews
They trust us
Answered the core questions quantitatively in a highly agile way.
Global Head of Marketing, Castrol
The access to this niche sample, the quick turnaround and overall good valuefor money
Regional Head of Insights, Standard Chartered Bank
Real test is in the actioning of findings and impacting business outcomes. Hoping to see ADNA deliver on that too
Head of Brand & Communications, Maybank
You told us what our problem was, why we had it and how to fix it. In less than 3 days. That was outstanding.
CEO, Ogilvy in a SEA market
Let’s work together
Our team of experts is here to help you choose the right research solution for your business needs.