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Explore our research and market insights services

Brave Decision-Making

We believe that the more regularly you stay connected to your audience, the better you can serve them; co-creating products, services and communications that are well-considered and deeply desired.

Actionable

We collaborate with you to design an iterative, flexible approach that allows constant adjustments for useful output.

Accurate

We deliver findings with much lower than industry standard error margins—more robust and reliable data and insights.

Agile

We turnaround research in days or hours—not weeks or months—delivering insights in real time.

Authentic

Real feedback from real people—not from those doing surveys for tiny payouts.

Zero-Waste, High-Impact Ad Exposure

PrecisionExpose™

Key benefits

Giving your creative assets high-fidelity exposure
Plugging media gaps in low-reach or hard-to-target audiences
Running stealth or pre-launch exposure among clean audiences
⏱️ Delivered in 2-4 days
Quick Market & Category Understanding. Minimum complexity

Mini Usage & Attitude

Perfect for:

Market scans
Category scans
Early-stage product development planning
Marketing and NPD checkpoints
⏱️ Fielded and delivered in as fast as 3-5 days
Get the Full Picture of Your Consumer Landscape.

Complex Usage & Attitude

Perfect for:

Build category or brand architecture
Identify new market whitespace
Segment audiences for precision targeting
🌍 Supports multi-market studies with localized insight layers
Make Every Ad Work Harder. Maximize your media spends

AdTest

Ideal for:

Creative concept testing
Pre-launch validation
Optimizing cutdowns or ad formats
Assess impact on business
📊 Real-time dashboards and diagnostics available
Stay in Tune with Your Brand Health.

Brand Tracking

Common modules include:

Brand funnel metrics
Perception mapping
Campaign tracking & attribution
Competitive benchmarking
Brand Equity measurement
📅 Choose wave-based, continuous, pulse, or fill-in-the-gap tracking models
Stress-test Startup or new Product Idea's Potential. Validate Before You Bet.

PMF (Product-Market Fit) Check

Perfect for:

Pre-investment product validation
Stress-testing founder claims
Identifying early signs of traction (or lack thereof)
Testing the new idea before investing (or wasting) your resources on it
⏱️ Fielded and delivered in as fast as 4–6 days
Test. Learn. Scale.

Experimental Iterative Research

Best for:

Validating broad hypothesis / hunches
Product & pricing tests
Packaging and shelf impact
UX/UI or conversion optimization
Message framing experiments
🎛️ Option to simulate trade-offs and behavioral triggers
See the Signals Early. Adjust Before It's Too Late.

Early Launch Evaluation

Perfect for:

Evaluating early traction of new launches
Measuring on-ground campaign impact from week one
Spotting messaging misfires or usage barriers early
Making faster, informed optimisation decisions
⏱️ Fielded and delivered in as fast as 3–4 days
Reach More. Overlap Less.

TURF Analysis (Total Unduplicated Reach & Frequency)

Ideal for:

SKU/variant optimization
Messaging mix strategy
Media and channel planning
📈 Dynamic models available for ongoing optimization
Fast, Focused Profiling of Who are the most beneficial customer segments target

Mini Segmentation & Demand-Space Mapping

Perfect for:

Rapid demand-space identification
Identify white-space in the market by assessing Demand-Supply gaps
Communication and messaging development
Occasion-led innovation
Prioritizing consumer segments
⏱️ Fielded and delivered in as fast as 4–6 days

Let’s work together

Our team of experts is here to help you choose the right research solution for your business needs.