ADNA (Audience DNA) is a data-powered Creative IntelligenceTM consultancy with a unique audience-led co-creation process that combines best-in-class strategic and creative thinking for bolder solutions to transform businesses.
With access to over 600M people in 120 countries, ADNA's Dynamic Audience Platform gives you accurate, agile, and affordable zero-party data; providing meaningful and actionable insights for better informed decision-making.
Connecting you to your audience
Finding Asia’s sweet spot for Swiss candy
Making climate change something to sing about
Bolder combos, stronger sales
Future proofing retirement
Discovering new markets for Aussie ingenuity
Innovative solutions, youthful connections
Catching global & regional trends early
