Kenya, Ghana, Botswana, Ivory Coast
KFC customers - 1,273 Respondents
1 Week
KFC Africa sought to test product concepts quickly and cost-effectively across diverse African markets. The key objective was to pre-qualify real KFC customers and redirect them to KFC’s internal survey platform for product concept evaluation.
ADNA, via its South African team, ran a dipstick test pilot across four African countries using mobile-first recruitment techniques to reach real, recent KFC customers.
✅ Customer verification filters
✅ Custom redirect integrations
✅ Pan-African audience access leveraged via ADNA’s publisher network
This pilot was intended to validate ADNA as a strategic research sourcing partner across Africa.
📈 1,273 verified KFC customers surveyed in under 1 week
🌍 Delivered from 4 geographically diverse markets
🔗 Seamless redirect into KFC’s internal testing platform
🚀 Proof-of-concept completed to explore expansion across Africa
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