Phnom Penh & Siem Reap | Sample Size - 1500 (Even split between Parents and Students)
Must be a high school student looking for higher education from International Universities in next 1-2years
+ Must be a parent with high-school child looking for higher education from International Universities in next 1-2 years
+ The local of the International school can only be AUSTRALIA !!
7 Days
With increasing regional competition and declining reliance on traditional markets, Western Sydney University sought to boost brand awareness and drive consideration among Southeast Asian students. Ahead of launching a new campus in Indonesia, they needed to assess how their brand was perceived and identify levers to grow their presence in the region.
ADNA conducted a large-scale quantitative study across five Southeast Asian markets using a dual-audience methodology—capturing both prospective students and their parents via mobile-optimized surveys.
✅ N=8,748 respondents in 5 countries
✅ Segmented analysis for students vs. parents
✅ Deep dive into awareness, appeal, drivers & barriers
✅ Conversion funnel insights: Awareness → Consideration
✅ Custom priority matrix by market
📣 Awareness ranged from 1 in 6 to 1 in 4, strongest in the Philippines
🤝 Consideration conversion (from awareness) reached up to 50% in some markets
🎯 Key drivers identified: “Top 2% worldwide”, “Value for Money”, “Diverse Student Body”
💡 Key communication gaps: Cost of living in Sydney, lack of perceived additional value
📌 Strategic input provided for messaging, campaign planning & market prioritisation
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