Creative IntelligenceTM solution development

Creative IntelligenceTM Solutions

Creative

Intelligence-driven creative solutions

Our best-in-class creative and strategic minds co-create with your audience to craft solutions and communications that are well-considered and deeply desired.

Combining intuitive thinking with the accuracy of real-time audience insights, leads to more effective problem solving and decision-making.

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IntelligenceTM

Creatively-packaged intelligence solutions

ADNA’s Dynamic Consumer Platform gives you unprecedented access to your global audience with speed, accuracy, affordability and scale…

Creatively-packaged intelligence solutions

ADNA’s Dynamic Consumer Platform gives you unprecedented access to your global audience with speed, accuracy, affordability and scale. Our team of Intelligence experts consists of researchers, coders, strategists and analysts; providing meaningful and actionable insights across all business decision-making.

Maximising authentic responses

Our unique Dynamic Audience Platform talks to ‘real’ people not professional respondents. This ensures more genuine and honest responses. We go to great lengths to make sure the interaction with our platform is as engaging as possible. The UX/UI of each piece of research is custom designed. It can upload images and videos. We keep the experience short, sharp and entertaining for maximum engagement.

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Creative

Brand proposition & strategy
Brand architecture
Communications strategy
Digital strategy
Channel strategy
Engagement strategy
Innovation workshop
Growth strategy
Communications ideas
Branding design
Packaging design
Digital design
Experience design
Data visualisation and storytelling

Intelligence

Market understanding
U&A
Competitive landscape assessment
Segmentation
New market entry
Early adopter profiling
Pre and post campaign evaluations
A/B Assets testing
Trends measurement

Brand equity/funnel measurement
CVP Testing
Pre and post campaign evaluations
Innovation
Concept testing
Product concept testing
Barriers and drivers’ evaluation
Pricing evaluation
Value assessment
Customer experience

The company we keep