Thailand, Malaysia, Indonesia
3,646+ Riders | 309+ Mechanics
10 Days
Castrol, a global leader in lubricants, wanted to explore a bold new category: complementary insurance for 2-wheeler riders. Key questions included:
In under two weeks, ADNA Research conducted a large-scale quantitative study across ASEAN with:
✅ 3,646 bike riders
✅ 309 mechanics and workshop owners
Our data provided clarity on:
• Riders’ protection needs and risk sensitivities
• Workshop owners’ willingness to recommend insurance
• Market-specific factors shaping insurance appeal
• Brand transferability from lubricants to financial services
The research laid the foundation for:
✔️ A validated business case
✔️ A strong Customer Value Proposition (CVP)
✔️ A tailored go-to-market communications strategy
The product launch was a regional first — generating B2C and B2B traction while positioning Castrol as an innovator beyond lubricants.
“The study was the pivotal moment in this initiative, which has led to this proud moment for all of us at Castrol.”
— Amitabh Gupta, Initiative Leader, Castrol
Our team of experts is here to help you choose the right research solution for your business needs.