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Resurrecting What Market Research Forgot
Science.Rigour.Authenticity.Scale.

Real people, not professional respondents

Big sample. Fast turnaround. Global reach. Any audience

Custom quant studies, built for focused, confident decisions

Our Clients

These brands trust us

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Research & Analytics Suite

Tailored Solutions for Every Need

PrecisionExpose™

Zero-Waste, High-Impact Ad Exposure

Mini U&A

Quick Market Understanding. Minimum complexity

Complex U&A

Get the Full Picture of Your Consumer Landscape

AdTest

Make Every Ad Work Harder. Maximize your media spends

Brand Tracking

Stay in Tune with Your Brand Health.

PMF (Product-Market Fit) Check

Validate Before You Bet.

Experimental Iterative Research

Test. Learn. Scale.

Early Launch Evaluation

See the Signals Early. Adjust Before It is Too Late.

TURF Analysis (Total Unduplicated Reach & Frequency)

Reach More. Overlap Less.

Case studies

A showcase of our creative excellence and innovation

User Reviews

They trust us

  • Answered the core questions quantitatively in a highly agile way.

    Global Head of Marketing, Castrol

  • The access to this niche sample, the quick turnaround and overall good valuefor money

    Regional Head of Insights, Standard Chartered Bank

  • Real test is in the actioning of findings and impacting business outcomes. Hoping to see ADNA deliver on that too

    Head of Brand & Communications, Maybank

  • You told us what our problem was, why we had it and how to fix it. In less than 3 days. That was outstanding.

    CEO, Ogilvy in a SEA market

610m+ reach | 120 countries

Connect your brand to a global audience of over 610M+ people.